Over the last few months you have probably noticed some substantial changes in HUSTLER regarding the content, the number of articles and features, the tone, the politics, the pictorials and the design. This, along with the return of my Publisher's Statement, is the result of my refocusing on the magazine after having been occupied with our sudden expansion into video production, nightclubs and retail stores.
I felt that, although our photography was still first-rate, and our attitude fiercely independent and antiestablishment, HUSTLER was no longer leading the charge against censorship and conformity. Where we once surprised and shocked, now we were only following a path I had established 29 years earlier. Determined to recharge the magazine, I instructed my staff to completely rethink HUSTLER from top to bottom, always remembering, however, that we are individualistic, irreverent and honest, regardless of the consequences.
Finally, these changes are coming together. Take a good look at the pages of the magazine you are now holding, and see if you don't agree that we are back on track, pushing the envelope, creating new standards and charting new directions. My pledge to you, the reader, is that we will continue doing everything in our power to make HUSTLER once again unpredictable and cutting edge. As good as this issue is, future issues will only get better.